Daniel Neye - Publications

Markenartikel Magazin – December 2025

Tomorrow’s brands won’t be defined by market share, but by their share of culture.

future brands
brand strategy
publishing
article
forecast 2026

Markenartikel Magazin 12/2025
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Springer Gabler Verlag

"Brands in Times of Constant Change" with Prof. Dr. Joachim Bongard – International Release

branding
brand planning
global crisis
international release

Release date 3rd January 2026
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Springer Gabler Verlag

"Marken in der Zeitenwende" in collaboration with Prof. Dr. Joachim Bongard

book
publishing
brand management
Joachim Bongard
Germany

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Andreas Baetzgen "Brand Planning" 2nd edition

Brand Planning 2024: The role of mission, vision and purpose in times of uncertainty

brand book
brand expert
publishing
Schäffer-Poeschel, 2024

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TRAX Associates

Editing the first in-depth 'blackbook' on branding in emerging markets.

editior-in-chief
brand book
emerging markets
publication
Trax Associates, 2013

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Public Marketing Magazine / March, 2020

Expert Interview: What makes modern place branding effective?

interview
magazine
place branding
New Business Verlag, 2020

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