Daniel Neye - Publications

Springer Gabler Verlag

"Marken in der Zeitenwende" – The future of brands in times of constant change.

Book
Publishing
Brand Management
Joachim Bongard

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Springer Gabler Verlag

"Brands in Times of Constant Change" with Prof. Dr. Joachim Bongard – international title release.

Branding
Brand Planning
Global Crisis
International Release

Release date 20th December 2025
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Andreas Baetzgen "Brand Planning"

Contributing a chapter to the 2nd edition of a German classic in brand planning literature.

brand book
brand expert
publishing
Schäffer-Poeschel, 2024

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TRAX Associates

Editing the first in-depth 'blackbook' on branding in emerging markets.

editior-in-chief
brand book
emerging markets
publication
Trax Associates, 2013

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Public Marketing Magazine / March, 2020

Expert Interview: What makes modern place branding effective?

interview
magazine
place branding
New Business Verlag, 2020

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