Standing at the intersection of brand strategy, planning and creativity – my work is based on collaborating with designers, photographers, editors, journalists, analysts, researchers, poets, and sometimes even jungle conservationists. I hold a Bachelors degree in Brand Management (B.A.).
Having spent more than seven years at an Asian consulting firm, I'm currently engaged as a Strategy Director at German advertising firm thjnk in Hamburg, serving global brands such as Audi, McDonald's, Porsche Design, Lufthansa Technik, Aigner and Dallmayr. In 2022, I was ranked by The One Club as one of the top 20 most creative strategists in Europe.
Publications
(Design)
Gute Gestaltung ‘15, DDC
Birkhäuser, Germany
Typoshirt One
Index Book, Spain
Tres Logos
Die Gestalten, Germany
Los Logos 4
Die Gestalten, Germany
Los Logos »Compass«
Die Gestalten, Germany
Nice to meet you too
Victionary, Hongkong
Colour Mania
Victionary, Hongkong
The Art of VJ Culture
Laurence King, UK
(Marketing)
“Was macht ein effektives
Standortmarketing aus”
Public Marketing Nr.3/20,
New Business Verlag
2020
(Strategy)
"Brand Planning
– Mission, Vision, Purpose"
Andreas Baetzgen, Publisher
2. Auflage, Schäffer-Poeschel
2024