Springer Gabler Verlag

"Marken in der Zeitenwende" How brand management changes in the face of turmoil

Release Date 27.07.2025
Pre-order your copy on Amazon!

Audi – Brand Campaign

"Future is an attitude" – turning brand strategy into a powerful narrative.

Audi – Audi etron GT

Releasing an icon into the future of progressive electric mobility.

IKEA

When life itself is the best source of inspiration.

Andreas Baetzgen "Brand Planning"

Contributing a chapter to the reincarnation of a German classic in brand planning literature.

Get your copy on Amazon!

Lufthansa Technik

Turning the love for flying, into a purpose, that is moving the world.

McDonald's – McCafé

Sometimes in life, all it takes is just a good cup of coffee.

Dallmayr

"Jeden Tag einmalig" – a truly emotional promise from a German lovebrand.

HD+

"Alles was gutes Fernsehen braucht" – everything great TV needs.

Trax Associates

Editing the first in-depth 'blackbook' on branding in emerging markets.

Get your copy on Amazon!

Porsche Design

Revitalizing a legacy of engineered passion for design, functionality and performance.

Aigner Parfums

Infusing an iconic brand with the scent of modern hedonism made in Munich.

Public Marketing Magazine / March, 2020

Expert Interview: What makes place branding effective?

Get your copy here!

Biography Strategic Planning Contact Legal
Strategic Planning

Daniel Neye

+