Audi – Brand Campaign
"Future is an attitude" Transforming brand strategy into a powerful narrative.
- brand strategy, campaign strategy, campaign planning, thjnk Hamburg, 2019/22
Audi – Audi etron GT
Releasing an icon into the future of electric mobility.
- campaign strategy, campaign planning, thjnk Hamburg, 2021
McDonald's – McCafé
Sometimes in life, all it takes is just a good cup of coffee.
- strategic planning, campaign, thjnk Munich, 2019
"Jeden Tag einmalig." – Putting a 300 year old commitment into the center of the brand.
- strategy, brand architecture, brand campaign, thjnk Munich, 2023
Editing the first in-depth 'blackbook' on branding in emerging markets.
- Editior-in-chief, brand book, emerging markets, publication, Trax Associates, 2013
Revitalizing a legacy of engineered passion for design, functionality and performance.
- brand strategy, brand planning, thjnk Hamburg 2019/23