Daniel Neye - Strategic Planning

Audi – Brand Campaign

"Future is an attitude" – Turning brand strategy into a powerful narrative.

brand strategy
campaign strategy
campaign planning
thjnk Hamburg, 2019/22

Audi – Audi etron GT

Releasing an icon into the future of progressive electric mobility.

campaign strategy
campaign planning
thjnk Hamburg, 2019/22

Neue Gestaltung – Bauhaus Archiv Berlin

"Transformation" as the brand DNA for creativity and experimentation

Bauhaus Archiv Berlin
Brand Strategy
Brand Architecture
Neue Gestaltung, 2025

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Ein Beitrag geteilt von Neue Gestaltung GmbH (@neuegestaltung)

Sieh dir diesen Beitrag auf Instagram an

Ein Beitrag geteilt von Neue Gestaltung GmbH (@neuegestaltung)

IKEA

When life itself is the best source of inspiration.

strategic planning
OOH
thjnk Berlin, 2023

Lufthansa Technik

Turning the love for flying, into a purpose, that is moving the world.

brand strategy
brand purpose development
employer branding
thjnk Hamburg, 2023

McDonald's – McCafé

Sometimes in life, all it takes is just a good cup of coffee.

strategic planning
campaign development
thjnk Munich, 2019

Dallmayr

"Jeden Tag einmalig" – An truly emotional promise from a German lovebrand.

brand strategy
brand architecture
brand campaign
thjnk Munich, 2023

HD+

"Alles was gutes Fernsehen braucht" – Everything great TV needs.

brand strategy
brand planning
campaign development
thjnk Munich, 2024

Porsche Design

Revitalizing a legacy of engineered passion for design, functionality and performance.

brand strategy
brand planning
thjnk Hamburg 2019/23

Aigner Parfums

Infusing an iconic brand with the scent of modern hedonism made in Munich.

brand strategy
campaign development
thjnk Munich, 2020

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