Audi – Brand Campaign
"Future is an attitude" – Turning brand strategy into a powerful narrative.
- brand strategy
- campaign strategy
- campaign planning
- thjnk Hamburg, 2019/22
Audi – Audi etron GT
Releasing an icon into the future of progressive electric mobility.
- campaign strategy
- campaign planning
- thjnk Hamburg, 2019/22
IKEA
When life itself is the best source of inspiration.
- strategic planning
- OOH
- thjnk Berlin, 2023
Lufthansa Technik
Turning the love for flying, into a purpose, that is moving the world.
- brand strategy
- brand purpose development
- employer branding
- thjnk Hamburg, 2023
McDonald's – McCafé
Sometimes in life, all it takes is just a good cup of coffee.
- strategic planning
- campaign development
- thjnk Munich, 2019
Dallmayr
"Jeden Tag einmalig" – An truly emotional promise from a German lovebrand.
- brand strategy
- brand architecture
- brand campaign
- thjnk Munich, 2023
HD+
"Alles was gutes Fernsehen braucht" – Everything great TV needs.
- brand strategy
- brand planning
- campaign development
- thjnk Munich, 2024
Porsche Design
Revitalizing a legacy of engineered passion for design, functionality and performance.
- brand strategy
- brand planning
- thjnk Hamburg 2019/23
Aigner Parfums
Infusing an iconic brand with the scent of modern hedonism made in Munich.
- brand strategy
- campaign development
- thjnk Munich, 2020
