Daniel Neye - Strategy Work

Audi – Brand Campaign

"Future is an attitude" Transforming brand strategy into a powerful narrative.

brand strategy, campaign strategy, campaign planning, thjnk Hamburg, 2019/22

Audi – Audi etron GT

Releasing an icon into the future of electric mobility.

campaign strategy, campaign planning, thjnk Hamburg, 2021

IKEA

When life itself is the best source of inspiration.

Strategic planning, OOH, thjnk Berlin, 2023

Andreas Baetzgen "Brand Planning"

Contributing a chapter to the reincarnation of a German classic in brand planning literature.

publishing, writing, expert, 2024

Lufthansa Technik

Turning the love for flying, into a purpose, that is moving the world.

brand strategy, purpose development, thjnk AG, 2023

McDonald's – McCafé

Sometimes in life, all it takes is just a good cup of coffee.

strategic planning, campaign, thjnk Munich, 2019

Dallmayr

"Jeden Tag einmalig." – Putting a 300 year old commitment into the center of the brand.

strategy, brand architecture, brand campaign, thjnk Munich, 2023

Trax Associates

Editing the first in-depth 'blackbook' on branding in emerging markets.

Editior-in-chief, brand book, emerging markets, publication, Trax Associates, 2013

Porsche Design

Revitalizing a legacy of engineered passion for design, functionality and performance.

brand strategy, brand planning, thjnk Hamburg 2019/23

Aigner Parfums

Infusing an iconic brand with the scent of modern hedonism made in Munich.

brand strategy, campaign, thjnk Munich, 2020

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