Audi – Brand Campaign

"Future is an attitude" Transforming brand strategy into a powerful narrative.

Audi – Audi etron GT

Releasing an icon into the future of electric mobility.

McDonald's – McCafé

Sometimes in life, all it takes is just a good cup of coffee.


"Jeden Tag einmalig." – Putting a 300 year old commitment into the center of the brand.

Trax Associates

Editing the first in-depth 'blackbook' on branding in emerging markets.

Porsche Design

Revitalizing a legacy of engineered passion for design, functionality and performance.

Strategic Planning

Daniel Neye