Daniel Neye - Strategic Planning

Audi – Brand Campaign

"Future is an attitude" Transforming brand strategy into a powerful narrative.

brand strategy
campaign strategy
campaign planning
thjnk Hamburg, 2019/22

Audi – Audi etron GT

Releasing an icon into the future of progressive electric mobility.

campaign strategy
campaign planning
thjnk Hamburg, 2019/22

IKEA

When life itself is the best source of inspiration.

strategic planning
OOH
thjnk Berlin, 2023

Andreas Baetzgen "Brand Planning"

Contributing a chapter to the reincarnation of a German classic in brand planning literature.

brand book
brand expert
publishing
Schäffer-Poeschel, 2024

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Lufthansa Technik

Turning the love for flying, into a purpose, that is moving the world.

brand strategy
brand purpose development
employer branding
thjnk Hamburg, 2023

McDonald's – McCafé

Sometimes in life, all it takes is just a good cup of coffee.

strategic planning
campaign development
thjnk Munich, 2019

Dallmayr

"Jeden Tag einmalig" – putting a 300 year old commitment into the center of the brand.

brand strategy
brand architecture
brand campaign
thjnk Munich, 2023

HD+

"Alles was gutes Fernsehen braucht" – everything you need for great TV.

brand strategy
brand planning
campaign development
thjnk Munich, 2024

Trax Associates

Editing the first in-depth 'blackbook' on branding in emerging markets.

editior-in-chief
brand book
emerging markets
publication
Trax Associates, 2013

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Porsche Design

Revitalizing a legacy of engineered passion for design, functionality and performance.

brand strategy
brand planning
thjnk Hamburg 2019/23

Aigner Parfums

Infusing an iconic brand with the scent of modern hedonism made in Munich.

brand strategy
campaign development
thjnk Munich, 2020

Public Marketing Magazine / March, 2020

Expert Interview: What makes place branding effective?

interview
magazine
place branding
New Business Verlag, 2020

Get your copy here!

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