Standing at the intersection of brand strategy and advertisement – my work is based on co-creation with designers, photographers, editors, journalists, analysts, researchers, poets, and sometimes even jungle conservationists. I hold a Bachelors degree in Brand Management (B.A.).

Having spent more than six years at an Asian consulting firm, I'm currently engaged as a Senior Brand Strategist at German advertising firm thjnk, serving global brands like Audi, McDonald's, Porsche Design, Aigner and Dallmayr.

Past projects have been published and featured in various books and magazines such as Gestalten Verlag, Index Books, Victionary, and IdN Magazine.