Standing at the intersection of brand strategy, planning and creativity – my work is based on collaborating with designers, photographers, editors, journalists, analysts, researchers, poets, and sometimes even jungle conservationists. I hold a Bachelors degree in Brand Management (B.A.).

Having spent more than seven years at an Malaysian consulting firm, I'm currently engaged as a Strategy Director at German advertising firm thjnk in Hamburg, serving global brands such as Audi, McDonald's, Porsche Design, Lufthansa Technik, Aigner and Dallmayr.