Standing at the intersection of brand strategy, planning and creativity – my work is based on collaborating with designers, photographers, editors, journalists, analysts, researchers, poets, and sometimes even jungle conservationists. I hold a Bachelors degree in Brand Management (B.A.).
Having spent more than seven years at an Asian consulting firm, I'm currently engaged as a Strategy Director at German advertising firm thjnk in Hamburg, serving global brands such as Audi, McDonald's, Porsche Design, Lufthansa Technik, Aigner and Dallmayr. In 2023, I was ranked by The One Club as one of the top 20 most creative strategists in Europe.
Publications
(Design)
Gute Gestaltung ‘15, DDC
Birkhäuser, Germany
Typoshirt One
Index Book, Spain
Tres Logos
Die Gestalten, Germany
Los Logos 4
Die Gestalten, Germany
Los Logos »Compass«
Die Gestalten, Germany
Nice to meet you too
Viction:ary, Hongkong
Colour Mania
Viction:ary, Hongkong
The Art of VJ Culture
Laurence King, UK
(Strategy)
Brand Planning
"Chapter 2: The role of mission, vision and purpose in times of uncertainty"
Andreas Baetzgen, Publisher
2. Auflage, Schäffer-Poeschel
2024
(Marketing)
“Was macht ein effektives
Standortmarketing aus”
Public Marketing Nr.3/20,
New Business Verlag
2020
Awards
IKEA Germany
"Inspiriert durchs Leben."
Credit: Strategist
2023 ADC Deutschland Silber
2023 ADC Deutschland Bronze
2023 ADC Deutschland Auszeichnung
Frauen100, Ursula Karven, Hell & Karrer Communications GmbH:
"Fight sexism with sexism"
Credit: Strategist
2023 ADC AWARDS Bronze
2023 ADC AWARDS Merit
2022 Cannes Lions Bronze
2022 One Show Bronze Pencil
2022 One Show Merit
Yasmin Merican
"The Right to Brand – Levelling the brand playing field"
Credit: Editor-in-chief, Publisher
2013 DDC Bronze