Standing at the intersection of brand strategy, planning and creativity – my work is based on collaborating with designers, photographers, editors, journalists, analysts, researchers, poets, and sometimes even jungle conservationists. I hold a Bachelor's degree in Brand Management (B.A.).
Having spent several years at Asian consulting firm Trax Associates and German advertising firm thjnk serving global brands such as Audi, McDonald's, Porsche Design, Lufthansa Technik, and Dallmayr, I'm currently engaged as Strategy Director at Saatchi & Saatchi, consulting REWE and Renault. In 2022, I was ranked by »The One Club« among the Top 20 Creative Strategists in Europe.
Publications
(Design)
Gute Gestaltung ‘15, DDC
Birkhäuser, Germany
Typoshirt One
Index Book, Spain
Tres Logos
Die Gestalten, Germany
Los Logos 4
Die Gestalten, Germany
Los Logos »Compass«
Die Gestalten, Germany
Nice to meet you too
Viction:ary, Hongkong
Colour Mania
Viction:ary, Hongkong
The Art of VJ Culture
Laurence King, UK
(Strategy)
“Marken in der Zeitenwende”
mit Prof. Dr. Joachim Bongard
Springer Gabler Verlag
2025
Brand Planning
"The role of mission, vision and purpose in times of uncertainty"
Andreas Baetzgen, Publisher
2. Auflage, Schäffer-Poeschel
2024
(Marketing)
“Brand New”
Markenartikel Magazin Nr.11/25,
New Business Verlag
2025
“Was macht ein effektives
Standortmarketing aus”
Public Marketing Nr.3/20,
New Business Verlag
2020
Awards
estrel Hotel
"elevating estrel"
Credit: Strategist
2025 ADC Deutschland Bronze
IKEA Germany
"Inspiriert durchs Leben."
Credit: Strategist
2023 ADC Deutschland Silber
2023 ADC Deutschland Bronze
2023 ADC Deutschland Auszeichnung
Frauen 100, Ursula Karven, Hell & Karrer Communications GmbH:
"Fight sexism with sexism"
Credit: Strategist
2023 ADC AWARDS Bronze
2023 ADC AWARDS Merit
2022 Cannes Lions Bronze
2022 One Show Bronze Pencil
2022 One Show Merit
Yasmin Merican
"The Right to Brand – Levelling the brand playing field"
Credit: Editor-in-chief, Publisher
2013 DDC Bronze